// Brand Style Guide //


We work as team of three, my teammates were Daniel Tijerina and Lea Greenwood.

Keywords

  • Graphic Design - Web Design
  • Print - Brand Style Guide
  • Brand Design
  • School Exchange

Brief

Design of a new brand for the «Lamar Station Plaza Shopping Center»


Work

For this project, we had to build a new identity with a logotype, then a style guide with adverts, website or even brochures.
Our main idea was to insist on the place, where it is and how to recognize it, so we chose the "pin map".


Challenges

Find the right identity with a strong concept and communicate it well.